Mãsferran is a small design hotel in the Empordà. We created an off-season campaign to capture its quieter, more intimate appeal beyond summer.
Location: Catalonia, Empordà
Our services: Creative direction & SET DESIGN, photography, and copywriting
Learn more about the Mãsferran hotel in the town of Pals in the Empordà, Catalonia:
The Challenge
Autumn and winter are often overlooked by travelers, yet for a small design hotel like Mãsferran, they reveal a different kind of luxury: quiet, intimacy, and a slower rhythm of stay. The challenge was to position the off-season as an essential part of the hotel’s appeal, rather than an alternative to summer.
Our Approach
We developed an off-season creative concept for Mãsferran, bringing together visual direction, styling, photography, and messaging to create a more atmospheric narrative across the hotel’s website and social media.
Centered around the idea of slow mornings and understated seasonal beauty, the project featured an art-directed breakfast scene styled at the hotel, capturing the warmth, detail, and calm of an off-season stay on the Costa Brava.
The Results
The result was a more evocative and cohesive body of content that extended Mãsferran’s identity beyond summer, offering a quieter, more intimate vision of the Costa Brava in the off-season. It helped increase visibility of the hotel’s appeal during low and shoulder seasons, highlighting the charm of autumn and winter stays and inviting potential guests to experience Mãsferran beyond the traditional summer peak.
Team:
Olga Vila | Food stylist and Home economist | Styling and recipe development
Ester | Sensory Travel founder | Creative Direction, set design, copywriting, photography, and editing
Olga Gil-Vernet | Hotel Interior Design
TESTIMONIAL
“Ester and Olga’s creative vision and attention to detail made Masferran’s story feel alive and inviting. They helped us showcase the soul of Masferran in a way that resonates with travelers, drawing in new guests who connect with our story on a deeper level. From the words they wrote to the visuals they created, everything felt authentic, thoughtful, and perfectly aligned with our vision. The team successfully captured the warmth, charm, and unique character of Masferran.”