BeKume is a bedding and homewear brand that handcrafts fine cotton and linen collections at its atelier in Barcelona.
Project year: February 2020
Núria Comella, the mastermind behind BeKume, relied on our Content Studio for the brand's exclusive lingerie collection launch. BeKume recreates a sensory experience for home lovers using the highest-quality sustainable fabrics. Our Content Studio assisted with location scouting for the shoot, ensuring it aligned with the brand's identity. Also provided creative direction, photography, and copywriting services for BeKume's various communication channels, including its website, social media, email marketing, influencer partnerships, and events. Unrefined elegance and haptic elements are two key concepts for BeKume that guided the entire content creation process.
Tasks: location scouting, creative direction, styling, photography, and copywriting.







